On September 29, 2026, Mrs. Thunphitcha Theraratchanon, Director of the 2nd Regional Office of Agricultural Economics (Director of ROAE2 Phitsanulok), attended the 6/2026 Meeting of the Joint Public and Private Sector Consultative Committee for Resolving Economic Problems (JPPCC) of the Lower Northern Provincial Cluster 1 at the Phra Si Satsada POC Meeting Room, 3rd Floor, Phitsanulok City Hall (Old Building), with Mr. Kiattisak Trongsiri, Governor of Phitsanulok Province, presiding over the meeting.
On this occasion, the Director of ROAE2 presented an overview report on the agricultural situation across the Lower Northern Provincial Cluster 1 and gathered feedback and recommendations from stakeholders across agencies both within and outside the Ministry of Agriculture and Cooperatives (MOAC).
Four matters to acknowledge:
- Key economic situation reports:
- Economic forecast report for the Lower Northern Provincial Cluster 1
- Tourism situation and promotion activities report for the Lower Northern Provincial Cluster 1
- Overall agricultural situation report for the Lower Northern Provincial Cluster 1
- Industrial sector situation report for the Lower Northern Provincial Cluster 1
- Report on the progress of water management guidelines in Lower Northern Region 1
- Report on the advancement and promotion of wellness and medical tourism in Lower Northern Region 1
- Key driving initiatives of the Lower Northern Provincial Cluster 1 JPPCC and the Tourism Council of the Lower Northern Provincial Cluster 1
One matter to consider:
- Meeting calendar of the Joint Public and Private Sector Consultative Committee for Resolving Economic Problems of the Lower Northern Provincial Cluster 1 (Provincial Cluster JPPCC) for Fiscal Year 2027
The Director of ROAE2 expressed appreciation to the private sector for promoting coffee production in northern areas, establishing market linkages through the Chamber of Commerce that can accommodate substantial volumes of farm produce. Appreciation was also extended to the Tourism Council of Phitsanulok for actively pushing “Ban Rong Kla Coffee” to obtain Geographical Indication (GI) registration as another signature GI product of Phitsanulok, as well as for off-taking medicinal herbs from the Tha Chang Community Enterprise, Wat Bot District, Phitsanulok Province, to supply wellness, beauty, and spa processing industries.
Furthermore, the Director of ROAE2 urged private sector entrepreneurs to recognize the importance of mutually determining transparent purchase volumes and grading standards between farmers and buyers. This coordination facilitates balanced, well-planned production through fair contract farming agreements that ensure mutual satisfaction. Additionally, she highlighted to the assembly that empowering farmers to increase market-ready yields of major agricultural commodities through enhanced quality—securing favorable prices, lowering production costs, and generating net positive, cost-effective returns—directly bolsters the agricultural Gross Provincial Product (GPP).
Photo/News: Public Relations Working Group, ROAE2 (Phitsanulok)